Our Ethical and Sustainable Practices

Ethical & Sustainable Practices

We firmly believe in a world where we look after each other and our planet.

Every component of our products is carefully considered — from fabrics, threads, and inks, to packaging and delivery. We ask ourselves: What impact does this have on people and the planet?

We want to break the cycle of fast fashion. Our goal is to produce timeless, high-quality designs that are loved and lived in for decades, rather than ending up in landfill after just one wear.

Production & Supply Chain

We firmly believe in small-batch production, working with hand-picked, carefully chosen producers. We promise to be transparent and honest about our supply chain — we have nothing to hide.

Every producer we work with is selected for craftsmanship, ethical practices, and high moral and social standards. They share our commitment to creating beautiful products without compromising people or planet.

Fabrics, Dyes & Inks

We choose fabrics based on sustainable and ethical credentials, with a strong preference for natural fibres that are kind to both skin and the environment.

All embroidery and printing is done locally, at a facility powered by renewable energy in the South West.

  • Embroidery threads are dyed using water and heat energy recovery for climate-neutral dying and are OEKO-TEX Standard 100 certified.

  • Printing inks are GOTS certified, ECO-PASSPORT by OEKO-TEX certified, and water-based — meaning they do not require harmful chemicals for cleanup.

Every choice we make here is about protecting the planet and promoting responsible, high-quality production.

Post & Packaging

We ship via Royal Mail, a network of over 85,000 posties delivering six days a week. Royal Mail also has the lowest reported carbon emissions per parcel of any major UK delivery company and ambitious sustainability targets.

All our packaging is plastic-free, using materials that are reusable, recyclable or compostable. We want to ensure that the care we put into making our clothes doesn’t end up polluting land or sea.

Banking

We see banking as a way to promote positive impact in the world. The banks we choose to work with avoid investments in fossil fuels, weapons, deforestation, and tobacco, helping ensure our money supports projects that are good for people and planet.

Waste

We reuse or recycle standard waste wherever possible.

Pieces that don’t pass our quality control are sold as seconds sporadically throughout the year to minimise waste. Those that cannot be sold are sent to our recycling partner, where they are repurposed as carpet underlay or insulation.

Every decision — from materials to disposal — is part of our pledge to protect the planet, preserve craft and heritage, and promote a thoughtful, sustainable approach to fashion.