British traditional fashion isn’t just about what we wear—it’s about what we stand for. At Flora Percival, we believe in garments that tell a story, combining timeless design with sustainable values.
Our collection draws on Britain’s rich sartorial heritage—from countryside tweeds and woolly layers to seaside stripes and Guernsey knits. These aren’t fast fashion pieces; they’re modern heirlooms designed to last, to love, and to pass on.
A Nod to Nostalgia
Traditional doesn’t mean outdated. It means garments grounded in something real—like a Guernsey jumper passed down through generations, or a sheep-patterned knit that sparks childhood memories. Our knitwear reimagines these classics with fresh shapes, updated colours, and soft, sustainable yarns.
What Makes It ‘British’?
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Natural Fibres: We favour British wool for its warmth, durability, and low environmental impact.
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Functional Design: From relaxed-fit jumpers to layering pieces, everything we make is designed to work for rural life.
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Craftsmanship: Many of our pieces are made right here in the UK by experienced hands.
Style with a Conscience
Sustainability is stitched into every piece. We choose natural fibres, small production runs, and long-lasting design. We’re not following trends—we’re making clothes you’ll treasure.
Where Fashion Meets the Farm
Our roots in farming and love for the land inform everything we do—from our sheep motifs to our wool choices. Flora Percival is more than a brand. It’s a way of life that values the simple, the beautiful, and the well-made.